A National Association of Realtors survey of consumers determined that 85% chose a real estate firm for one reason - the individual agent! This fact is proven time and time again - whenever an agent switches from one brokerage to the next, their clients will follow them. YOU are the reason people do business with you and YOU should build your career (and your business) on this fact! YOU are the commodity so why not choose the brokerage that will teach you to build your own business?
At Keller Williams, they recognize that the agents are the reason why they do business - their agent-centric business model is based on the belief system that the agents should should be treated like stakeholders.
The Difference - Built By Agents, For Agents
Keller Williams’ mission is clear: to build careers worth having, businesses worth owning, and lives worth living. And that means an unapologetic focus on the agent - the most important part of their business.
As the largest real estate franchise in the world, their exponential growth has been a result of their commitment to delivery value to their agents. They understand that their agents are the key to their company’s success (and not the other way around). Keller Williams empowers their agents with education, coaching, technology, culture and wealth building opportunities that redefine an agent’s potential and takes an agent’s career towards new heights.
So how do they do it? They focus on four key areas - treating agents as partners, training and coaching, marketing and technology, and company culture.
Treating Agents As Partners
Shared Decisions. Shared Success. The Keller Williams model is built around the premise that agents should be treated like stakeholders because together, everyone achieves more.
WEALTH BUILDING
Keller Williams provides profit sharing AND growth sharing programs. They recognize and reward agents for helping to grow the Keller Williams brand.
Keller Williams owners have shared more than $703 MILLION since 1997. In 2015, Keller Williams owners shared more than $129.8 MILLION in profits.
That’s $353,424 per DAY.
ASSOCIATE LEADERSHIP COUNCIL
Built on the philosophy that people matter most, the agents at Keller Williams have a strong voice in guiding the business through their local Associate Leadership Council (ALC). Comprised of top agents and management, the ALC meets on a monthly basis to direct decisions on how their local office operates.
WI4C2TS
The Keller Williams belief system the WI4C2TS plays an important role in bringing like-minded individuals to the company and influence the decisions made at all levels of the organization.
An Open Book Policy
There are no secrets at Keller Williams. Every agent has a stake in the financial success of Keller Williams so every agent has the right to see the numbers reflected in their market center’s operations.
A CULTURAL CASE STUDY
“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in the decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”
Training and Coaching
Named the #1 Training Organization in the world by Training Magazine in 2015, Keller Williams is often described as a training and coaching company cleverly disguised as a real estate franchise
FIND AND FUND YOUR BIG WHY
Keller Williams understands that activities dictate their results - not the market. Whether you’re new to the industry or already a top producer, the Career Growth Initiative brings laser focus to the activities that lead to results.
BUILD EXPERTISE
Keller Williams University provides the most advanced and comprehensive learning opportunities in real estate and empowers you to become the expert in your local market.
CROWDSOURCE YOUR SUCCESS
Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. These courses are available in local real estate offices across North American and on-demand via KWConnect.
REMOVE LIMITS
Your business grows to the extent that you do! Award-winning KW MAPS Coaching offers a breadth of high-accountability programs designed to turn your biggest goals into reality. The Keller Williams’ coaches are experts on industry best practices, the models of MREA and Keller Williams systems, putting them in a unique position to guide you to the next level.
Marketing and Technology
Build the #1 Brand - YOURS. Your clients choose YOU, not your firm. In fact, only 3% of sellers and 4% of buyers cited an agent’s affiliation with a particular firm as the most important factor in choosing their agent.
LEADS
The KW Lead Generation Network gives you presence and power in online searches. Combined, there are well over 200,000 sites in the Keller Williams lead generation network.
LISTINGS
The “My Listings, My Leads” Promise
You work hard to get your listings and deserve every lead that comes from them. The Keller Williams Listing System (KWLS) and online lead generation system is built around this philosophy. Whenever listings are marketed on the KW network and listing syndicates, all the leads go directly to the listing agent.
TECHNOLOGY LEVERAGE
Keller Williams continues to leverage technology to provide you with the tools you need to communicate, collaborate, and coordinate your real estate business anytime and anywhere. A few of their tools include KW Mobile Search App, eEdge (a revolutionary lead-to-close agent business solution), KW Google Apps, KW Team Leads, and KW Video.
COMPANY CULTURE
When you’re at Keller Williams, you’re family. They support the financial, physical and emotional well-being of their agents, and believe in giving back to the communities in which you live and work.
KW Cares
KW Cares is a 501(c)(3) charity founded in 2003 to support Keller Williams associates and their families worldwide through unexpected hardships.
KW Kids Can (KWKC)
Keller Williams aims not only to enrich the lives of its associates, but also of their families. Envisions by Gary Keller, KWKC is a 501(c)(3) nonprofit that brings Keller Williams’ strengths in education and training to the next generation of entrepreneurs and world leaders.
tHE kw WELLNESS PROGRAM
The belief that a life worth living has to be a healthy one, led to the creation of a robust Wellness Program that includes a Health Benefits Marketplace and committed Wellness Ambassadors in Keller Williams’ offices.
RED DAY
Inaugurated in 2009, RED Day (Renew, Energize, and Donate) is Keller Williams Realty’s annual, company-wide day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.
Joining the Keller Williams team is about more than doing a job - you’re integral to the collective mission. As you approach the path of growth and opportunity, their right there, cheering you on and building you up as you set out to achieve your goals. From continuing education to supporting your personal wealth (and health), they want to see you thrive - take it from someone who has personal experience with the Keller Williams organization, Sue Gilman.
Sue Gilman, Keller Williams Luxury International Real Estate Expert
Sue Gilman
Sue Gilman is an accomplished member of the Keller Williams Winter Park team. After a long and successful career in the corporate media world, she has transitioned into real estate. Sue has been recognized as Rookie of the Year and Top Individual Sales person in 2014 at Keller Williams Winter Park. She works closely with professional partners including lenders, title, inspectors, and others to ensure the home buying and selling process is a smooth experience for her clients.
